REDEFINING CUSTOMER RELATIONSHIPS
We worked with a major insurer seeking to better understand its customers to drive cross-sale opportunities of its relevant banking products. Insufficient information about those customers made predicting appropriate banking offerings with precision a significant challenge for the company.
SEGMENTATION THROUGH INTERACTION
We created an aspirational digital experience for our client that engaged both banking and insurance customers. The increased engagement made it possible for us to analyze preferences and behaviors for all users and group them into over 300 unique clusters.